Charm De Vera Portfolio
Portfolio of Charm De Vera, a Marketing & Creative Strategist specializing in brand strategy, campaign design, visual systems, and growth marketing. See case studies, visuals, and campaign results.
Marketing & Creative Strategist
I supported the development of a scalable marketing system for a multi-location brand, strengthening both customer retention and acquisition year over year.
From July 2023 to July 2025, customer retention increased from 48% to a peak of 71%, while customer acquisition grew by 122%, driven by CRM-led lifecycle and growth systems. These improvements supported the brand’s transition into 8-figure to mid-8-figure annual revenue performance.
• Planned and executed weekly revenue-driving campaigns
• Designed integrated in-store and digital creative systems
• Optimized website, CRM flows, and customer touchpoints
• Led SMS and email lifecycle marketing
• Strengthened customer journey and retention pathways
• Directed seasonal creative and campaign takeovers
• Supported reputation management and local SEO growth.
See brand marketing campaigns that increased retention to 71% & acquisition by 122%
Case Study Campaign Execution
Email marketing for a multi-location brand.
The Challenge
The brand ran a once-a-week promotion, supported by in-store and digital campaigns.
The challenge was to reinforce awareness without overloading customers with frequent emails.
The Strategy
Instead of sending weekly emails, I implemented a monthly reinforcement strategy that anchored customer awareness while allowing other channels to sustain weekly visibility.
Key focus areas:
• Customer Behavior reinforcement
• Omnichannel alignment
• List health protection
• Revenue-driven messaging
Execution
I led the email campaign execution, including:
• Performance tracking through email-attributed revenue
• Campaign planning and deployment
• Creative and message alignment with other channels
Email Performance Results
- $119,341.26 attributed revenue
- 22,025 recipients
- 2,544 orders
- 98% delivery rate
- Only 2 unsubscribes
For one branch, this represented ~13.9% of monthly revenue.
Closing Statement
This campaign highlights how focused email execution can support recurring behavior, increase revenue contribution, and maintain strong customer relationships in a multi-location operation.
Graphic Design
I design visual assets that don’t just look good — they support real marketing goals.
From product launches to campaigns and digital ads, I create graphics that help brands communicate clearly, sell better, and stay visually consistent across platforms.
My work blends design precision + strategic thinking, so every layout isn’t just aesthetic — it’s intentional..
Design Focus Areas:
• Product launch & campaign visuals
• Digital, sales & in-store promotions
• Social media & digital campaign graphics
• Brand identity & visual systems
• Website & landing page design
• E-commerce, menu & online storefront assets
• Integrated digital and physical marketing asset
The designs shown here are a curated selection. Feel free to reach out if you’d like to see more of my work.
Social Media Marketing
I help brands build social media presence that feels authentic, intentional, and aligned with their identity, not just “posting for the sake of posting.”
My approach is centered on creating content systems that strengthen brand presence, improve engagement, and support long-term community growth.
The analytics shown here represent real performance from multiple social accounts I personally managed, showing account growth, reach improvements, and engagement progress over time.
This reflects a sample of organic reach growth and engagement improvements achieved through consistent content systems and strategic posting.
Paid Advertising Campaign Samples (Foundation years)
My early years in digital acquisition and paid growth.
These campaigns represent my early foundation in paid advertising and performance marketing, where I managed Facebook ad campaigns, optimized funnels, and handled audience targeting long before the current wave of AI and automated ad systems.
This era built my deep understanding of paid traffic, customer acquisition, and conversion behavior, which I’ve since evolved into strategic, system-driven marketing for modern brands.
What Clients Say
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Charm De Vera 