Charm De Vera

Hi, I’m Charm De Vera — a Marketing & Creative Strategist with a strong background in both strategy and design.

My work spans across cannabis, consumer goods, e-commerce, retail, real estate & property, technology networks, professional services, beauty & wellness, and personal brands. Over the past 10 years in sales and marketing, I’ve supported 40+ businesses in building stronger presence, clearer positioning, and more structured growth through creative systems and marketing strategy.

I started in graphic design and digital marketing, working closely with different brands on visuals, social media, and campaign execution. Over time, my role evolved into creative leadership and strategic planning — helping businesses connect how they look, how they communicate, and how they grow.

My most recent chapter was with a multi-location, highly regulated retail brand, where I helped develop scalable marketing systems connecting creative direction, strategy, and customer experience across both digital and in-store touchpoints.

From July 2023 to July 2025, customer retention increased from 48% to a peak of 71%, while customer acquisition grew by 122%, driven by CRM-led lifecycle and growth systems. These improvements supported the brand’s transition into 8-figure to mid-8-figure annual revenue performance.

During this period, I worked across both strategy and execution, including:

• Planning and executing weekly revenue-driving campaigns
• Designing integrated in-store and digital creative systems
• Optimizing website experience, CRM flows, and customer touchpoints
• Leading SMS and email lifecycle marketing
• Strengthening customer journey and retention pathways
• Directing seasonal creative and campaign takeovers
• Supporting online reputation management and local SEO growth
• Developing marketing SOPs to streamline workflows and execution
• Aligning creative direction with leadership through regular strategy sessions

I’m currently expanding into AI automation and workflow systems, focused on helping brands streamline marketing operations, reduce manual workload, and create scalable, efficient processes — while keeping strategy, creativity, and brand integrity at the core.

Before this, I managed branding, creative strategy, and marketing execution for multiple brands across different industries — working on campaign visuals, social media, ad creatives, and full visual systems that supported brand growth and customer engagement.

I hold a Bachelor’s Degree in Business Administration, major in Marketing Management, from De La Salle University. My work combines strategy, design, and execution to support both brand clarity and business growth.

Today, I collaborate with brands and professionals who want more than just pretty designs or random marketing — they want clarity, structure, and creative systems that support real growth.

If you’re looking for someone who understands both the business side and the creative side of marketing, you’re in the right place.

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Charm De Vera
Marketing & Creative Strategist

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